Watches

TAG Heuer (pronounced Tag-ho-yer) is a Swiss watchmaker known for manufacturing high-end sports watches and chronographs for both men and women. Many of their watches are water resistant to a depth of 200 meters (650 feet) or more. TAG Heuer is now part of the LVMH Group

The Tag Heuer Watch: Excellence and Performance

Edouard Heuer spent his life aspiring to the excellence and superb performance that are continually exhibited in TAG Heuer watches. The company began in 1860 in Switzerland with a vision of precision designs and quality unmatched by any competitor. The Heuer watch making company was brought within the sleek, sporty ranks of TAG (Techniques d’Avant Garde) in 1985.

TAG is known world wide for producing parts for Formula One race cars. TAG Heuer watches were redesigned with a sleeker, sportier image in mind. Now you can have the high-end sports car look in a watch. You can also take a very deep walk off of a short pier, and still be able to tell what time it is for 650 feet. Of course, by that point, knowing the time is the last thing on your mind.

Sports seemed to align itself with Heuer long before Techniques d’Avant Garde entered the picture. In 1916, the elegant watch company released, to the amazement of the world, a stopwatch that was accurate to 1/100th of a second. The legendary Steve Mc Queen wore a TAG Heuer watch in the film “Le Mans” in 1971. They played a part in the 1920 Olympic Games, and have served as the official time keepers for the Indy 500 until 2003. TAG Heuer put themselves on a much bigger map by becoming the first Swiss watch to orbit earth.

The Skinny on Who Wears the Shiny

The sleek designs and exceptional workmanship have attracted some big names to TAG Heuer watches. Spokeswoman film siren Uma Thurman was recently dubbed by TAG Heuer as the “par excellence” when it comes to women. She sets the standard, exuding the kind of grace and poise that attracted the watchmaker from the beginning.

Another fine example of Heuer’s commitment to excellence is Tiger Woods. As a championship golfer, he has become synonymous with incredible performance and ambition. On and off the course, he is a man of true class. Woods has been very involved with the designing of a new TAG Heuer watch, the first ever professional golf watch.

NASCAR multi-champ Jeff Gordon is another of Heuer’s hand-picked timepiece ambassadors. Gordon is a man who knows what he wants and goes for it, as his driving record clearly reflects. This is the same kind of spirit and attitude that has brought TAG Heuer is where it is today.

A Timepiece for Professionals: The Breitling Watch

Watches have long become an important part of our daily routine because we have to be on time at work, send the kids to school, make it to a doctor’s appointment, or make an important call at an exact hour. Whatever your profession is, a watch to monitor the time is important.

Some live of professionals depend on a watch. For example, in diving if your watch miscalculates and you run out of oxygen, you can easily die. There are many other professions that depend heavily on watch precision, and one of them is flying, for which most of the Breitling watches were dedicated.

A Brief History of Breitling Watches

It was in 1884 St-Imeir, Switzerland, that Leon Breitling opened his first store. There, he specialized in chronographs for the usage of professionals and scientists. The company grew and he took the headquarters to Paris. He also got his son Gaston involved in the business. Gaston took over the company after his father’s death in 1914.

In 1923, the first Breitling watch with an independent chronograph push piece was introduced on the market. In 1942 the company boasted of clientele such as the American Armed Forces, and also introduced another first in the industry: the Chronomat Breitling watch, which was the first chronograph that displayed with a circular side rule.

In 1962, the astronaut Scott Carpenter wore the ‘Cosmonaute’ Breitling watch on his wrist during his journey aboard the space shuttle Aurora 7. In 1979, Earnest Schneider bought the Breitling watch company after it being a family company for three generations.

Breitling continued to make amazing timepieces. The Chronomat made a comeback in 1984, and had unique features such as the rider tabs bezel, which was developed with the cooperation of the Frecce Tricolori, and made this series the best selling model.

Breitling Watches Today

Still a leader in the industry, Breitling watches continue to surprise the industry with new inventions that are designed for professionals in the aviation department. Watch collectors from all over the world make Breitling early models as well as new models a must-have in their collections.

A Breitling watch is an investment that will be passed on as heirloom, and not just as a watch that you will benefit from for a limited amount of time. They are made with care and professionalism, so you and those that trust the Breitling name can rely on its functions and accuracy at all times.