Watches

In 1962, Tag Heuer became the first Swiss watchmaker in space. John Glenn wore a Heuer stopwatch when he piloted the Mercury Atlas 6 spacecraft on the first US manned space flight. This stopwatch was the back-up clock for the mission, and was started manually by Glenn 20 seconds into the flight. This stopwatch is currently on display at the San Diego Air and Space Museum. A Heuer stopwatch can be seen and heard in the opening to the news program 60 Minutes. Viewers who requested them from CBS received a free sample of this stopwatch. Even though the name TAG Heuer surfaced from the acquisition of Heuer by TAG, it can be loosely translated to “day year”, or “day, this year.”