In the early 1950’s, Heuer produced watches for the American retailer, Abercrombie & Fitch. The “Seafarer” was a unique chronograph sold by Abercrombie & Fitch, in that it had a special dial that showed the high-tide and the low tide. This dial could also be used to track the phases of the moon. Heuer introduced its own version of this chronograph in the late 1960’s, known as the “Mareographe”.
During the period from the 1950’s through the 1970’s, Heuers were popular watches among automobile racers, both professionals and amateurs. The Autavia chronograph was introduced in 1962; previously the Autavia name was used on the company’s dashboard timers (described above) The Carrera chronograph, designed by Jack Heuer, was introduced in 1963, and became a design icon, known for its clean lines. Most of Heuer chronographs from this period used movements manufactured by Valjoux, including the legendary Valjoux 72 movement (12 hour chronograph).